3 Tips To Avoid While Enforcing Your MAP Policy

 First, let me appreciate you. It’s a great idea that you decided to maintain a MAP, minimum advertised price.But be careful, because making the policy is not everything you’ve to create a full setup for you’re to monitor all the retailers who are associated with you. In this blog I’ll briefly discuss the 3 tips that you should maintain enforcing the MAP policy. So, let’s get started with the tips...


·         Avoid Setting Unreal Expectations:-

The aim is to MAP, minimum advertised price means creating such a price range that the retailers are bound to maintain. Or else, you have full right to take some serious legal actions against the retailer. But you need to be more conscious when making that policy. You have to keep it realistic, otherwise your business will never grow.

  • You Must Make Policy Not Agreement:-

Make sure you’re preparing a policy paper. Not an agreement paper. By setting a MAP policy, you’re allowing your retailer to know more about your brand. About the ethics of your brand, your business strategies etc. You are just discussing. So there is no need to sign the paper. If you still want any evidence that that make a separate paper which mentions that they got the MAP policy paper or not.

  • Try To Say Advertised Price:-

When you make the policy, be very sure that you are making a MAP policy, which means advertising price, not a sales price. Make it a habit and make other people of your business to gain that habit. This is one of the simple things to maintain but very crucial though.

Rolling up,

There are a few more things to keep your focus active while enforcing your MAP policy, but these three are the most basic. Hope the blog was informative and you’ll implement these tips carefully .

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