Why does MAP control promote healthy competition among resellers?
While you are always interested in the relationship between seller and customer, do you ever consider the relationship between seller and manufacturer? We will be discussing this topic below. The manufacturer knows that you want to make as much money as possible. However, as a reseller, you must realize that you cannot dominate the market or sell your products at a lower price than other resellers. This approach is unfair to your competition and to the manufacturers of the products. However, manufacturers want to make profits. They don't care about who makes the most profit. What they want is for everyone to be able to enter the e-commerce world and begin selling. The MAP terms promote healthy relationships among all resellers. You can also monitor the price of your products using map compliance monitoring tool. A similar tool can be used by their manufacturers to ensure that all resellers comply with the law. If you are unable to comply with the minimum price, an alternat