Get to Know More About Map Policies
The retail business has evolved rapidly in the past decade. It opened many new opportunities for new brands. Digitalization has further pushed the boundaries with e-commerce adoption. Today every second thing is available online. Most online shoppers compare prices at least once to get the best deals. Map pricing policy plays an important role in decision-making. Since the competition is high, some sellers sell items at a lower price, violating MAP policies. That may increase their sales for a while but ruin the overall image of the e-commerce setup. Different prices for a single product put a question mark on the authenticity of the company. Here map pricing policy comes to the rescue. MAP - what is it? MAP or minimum advertised price is a predetermined minimum price for a product. No seller (whether offline or online) can advertise or sell a product below the price. MAP pricing policy has been applied strongly as nowadays the e-commerce market is growing, and