How Is Map Monitoring Done?


MAP or minimum advertised price is the policy that sets the minimum amount in which a reseller is allowed to advertise a manufacturer’s product. Let us take a look into how map monitoring works.

Working Of Map Monitoring

The easiest way that suppliers can track the price of their goods is by using modern software that will help them learn the price tag that their retailers have used, no matter where in the world they are located. In the past, these things were done manually, but as you already know, having a team that will do research all day long can be slow, can show incorrect results, and the human crew can miss something out.

To help with the whole process, the MAP monitoring software was introduced and it allows people who need it to track the price of their goods. Nowadays, there are a lot of different types of software, and even though most of them will get the job done, there are some programs that give you additional features that will help you get the needed results and violation alerts with ease.

You need to choose the right software for your brand so that you can focus on more important tasks, and you will know you will get alerts in case something is not done by standards. It is said that more than 20 percent of the product reports end up with minimum advertised price violations and that each year more than 2.5 billion dollars are lost in revenue because of these violations.

Conclusion

The retail market is really competitive, and sellers will do everything they can to get more customers, but that can never happen if it means that the process will damage or harm your business in any way. Know that more than two-thirds of the online sellers are not authorized to sell items to customers, and because of this, you need to follow the process of MAP enforcement.

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