Essentiality to Establish MAP Monitoring For eCommerce Dealers


Manufacturers and brands that supply products to the resellers, sellers, and retailers can benefit better if MAP policy is enforced and monitored successfully. The fast increment of online channels imposes a necessity to monitor the MAP policy for a fair chance of competition as well as protecting brand value. ECommerce stores have diversified the way of selling products by attracting sales, discount coupons, payment methods, shipping, and more. Thus, every retailer and seller wants to sell their products before the other and sometimes unwillingly they violate the MAP (minimum advertised price) to survive in the competitive marketplace. And, here starts the necessity of MAP price monitoring.

Importance of MAP Monitoring

To survive the competition, retailers and resellers violate and sell products below the MAP (minimum advertised price). But, does it mean that you will allow them to do so? Of course, you will not. You need to find a reliable and result-oriented solution to monitor the MAP. You can count on a MAP monitoring software or service provider to identify the resellers and retailers that violate MAP policy time and again.

·         It will save your brand image and reputation in the marketplace.

·         Your investment in sales growth as well as distribution.

·         The relationship between customers and their loyalty.

·         It will help you to maintain a regular connection with retailers and resellers who violate or do not violate MAP.

·         You can send intimations to the MAP violators before stopping supplying your goods completely.

MAP monitoring is the best approach to protect the MAP policy against MAP violation and building a negative brand image.

To Sum It Up,

MAP price monitoring helps you to identify the resellers and retailers who are in the fair business. Also, it will help you to hold your brand’s value on the various eCommerce platforms and get notified if one violates the MAP agreement. 


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